TREND ALERT: WTF is "Brohemian"?

An interior design term that is making some pretty big waves this season is the bold and edgy "brohemian" look. In "bro talk" this look gives the hipster, boho chic a boost of rugged industrial masculinity. But it is also in turn softens the hard, industrial trend with an ethnic edge that makes it more warm and feminine. Think Chuck Norris meets Indiana Jones and you're on the right track.

Key elements for this look are aged metallics, textured materials, weathered stone, stitched leather, tribal motifs, cowhide, browns, blacks and petrol blues on clean white backgrounds to really pop.

Vintage aged leather chairs that remind us of lunch at a preppy British boarding school with chunky wooden dining tables and sleek geometric shapes are ideal examples of this trend. We are still seeing the versatile leather butterfly chair in all colours and sizes but now we are seeing it paired with traditional Kilim carpets for a more ethnic, industrial feel.

In the bedroom headboads are tan leather against deep petrol blues with soft, simple bedlinen. Art and photography is ethnic, black and white, surf photography and animal photography also working very well with this look. Animal horns, crowns and African busts are also working their way into the Brohemian style. We spotted these two genius décor hacks for this look; a vintage gym matt used as a headboard and an industrial stool doubled as a bedside table. 

  We love ourselves a good design hack!